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This web site has the following on the homepage, "See personal event tips? Sign in using Facebook." We noticed that the web page also said " The best event guide in South Africa." It also said " Get personal recommendations on upcoming events, based on Facebook events youve attended before. Heyevent helps you find concerts, theatres, art exhibitions, sport event, conferences, and other events. By signing in with Facebook, you can get personal recommendations on interesting events in your city. Cities with many upcoming events." The header had event as the highest ranking optimized keyword. It is followed by events, concerts, and partys which isn't as ranked as highly as event. The next words heyevent.co.za uses is clubs. shows was included and might not be viewed by search crawlers.